Meet the new Munkfors
061204

Munkforssågar has established itself as the world-leading brand for sawing and cutting in the food, woodworking and sawmill industries. Our brand stands for outstanding products and a well-deserved quality reputation around the world. To strengthen this position further, we have taken the decision to modernize our brand identity and to develop a new communication platform.

New brand name
We have removed “sågar” from the word element to leave just Munkfors as our company name. This makes the word element more suitable for our international market. Munkfors is also our home town and headquarters. The town of Munkfors also has a long tradition of steel production.

New logotype
The picture element now consists of saw teeth to show what Munkfors is involved with.

New slogan
We are reinforcing our market position by placing the slogan “Sharpening your performance” under the new logotype.

In the Spring 2007, a new corporate brochure and three application brochures covering the food, woodworking and sawmill industries respectively will be released. Additional marketing material will be distributed as soon as it is created.